Creating Sustainable Marketing Practices

In late October we started looking at how we create content for social media. Making a list of all the places we were posting was a wake up call. It was taking a huge amount of effort, and the conversation was scattered all over the place.

As our product offers have grown we thought it would be easier to break off our newest work and put it on a separate website. I post my artwork on my own blog.

The only way I can keep up with it is if nothing happens. No unexpected things that need attention. Those weeks are rare. So I end up working way too many hours trying to keep up.

What sucks up the time?

I need to redesign the way I relate to social media. While it might be ‘better’ to have separate parts of the business with it’s own special messages and branding, I am clear I can’t keep that up. We are too small a company to sustain it.

I enjoy searching out resources and pointing them out to my networks. It can be a slippery slope. I can justify aimless internet wandering as searching for content.

I think of myself as an artist, but in reality I spend most of my time writing. Is there a way I can get more balance between the visual and verbal?

Consolidating and Restructuring

I’m restructuring how our social media and communication happens. I’ve merged newsletter lists, so I am sending out one every two weeks to everybody. We are redesigning our webpages and consolidating our blogs.

We’re deep in the design cave, so you won’t see as many posts as usual.

I’ve found myself trying to follow advice of social media and marketing experts. Only thing is when I do there is no time to do all the other things I need to do to keep the whole business operating. I’m rethinking what sustainable practices look like for MY business. Looking at the metrics. What actually drives revenue? And what are things that might feel good, but don’t help move the business forward?

Hope we’ll uncover answers in the coming weeks……

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