Here’s what’s interesting about the brain. It relies on memories to develop our values and belief systems.
I had to think about that at first because my initial reaction was, don’t I decide what I believe? Nope. My brain has an active role in determining what I believe based on what I remember. Of course then I get to filter that information.
So the mind, what we think of as our conscious self relies quite heavily on what the brain is doing and lets face it, the brain doesn’t really have the best filing system in the world or I’d be able to remember the name of that movie, you know the one with that guy…
And that leads me to images. Images are the place where our memories hang.
If you don’t believe me then look at the word below:
Now, how do you feel? How many memories were immediately triggered? Or did you have to think about what the word meant first?
Now, look at the image below:
So, this time, how did you feel? How many memories were immediately triggered?
With the word you probably got some ideas about what the word means and what it means to you. But I’m betting you didn’t have an emotional reaction like you might have when you looked at the image.
Images are powerful. Not only are they worth a thousand words, they are worth a whole host of emotions, values, beliefs, passions and more.
This is what makes VisualsSpeak tools so effective. When working with individuals or groups on big questions about innovation or leadership or teambuilding. Nothing breaks through barriers quite as quickly as images do. Images reach into the brain’s filing cabinet of memories and make connections we couldn’t make as well on our own.
If you want big breakthroughs with your clients, if you want successful sessions every time, give images an opportunity to shine. You’ll be amazed at the results… we always are!