Using visuals to discover deep metaphors

I’ve recently read, Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers. Written by Professor Emeritus from Harvard, Gerald Zaltman and his son Lindsay, it is an exploration of what they have identified as the seven deep metaphors that influence what we think, hear, say and do. What do visuals have to do […] Click to continue reading »

What to do with a visually noisy blog

Part 1: Your template as your visual foundation Fred Deutsch emailed me with a Help, help, help me subject line: Hi, I really enjoy your site and am learning a lot. I’m wondering if you might provide me some feedback or suggestions? I started my blog for two purposes — first to communicate with constituents […] Click to continue reading »