More about seeing color differently

My last post Seeing Color Differently inspired by realizing Kevin can’t see my favorite iphone game generated a interesting comment string. Cathy Moore said “color alone isn’t a reliable way to deliver a message.” That really got me to thinking how often I rely on color to convey a feeling or communicate emotion. Then I [...] Click to continue reading »

What Makes a Visual Thinker?

VizThink is a community of visual thinkers. What does this really mean? Tom Crawford, the CEO of VizThink recently joined me using the VisualsSpeak ImageSet to explore this in two video podcasts. The first one can be found on the VizThink blog. In the second one, we talk in more depth about what the visual [...] Click to continue reading »

Using visuals to discover deep metaphors

I’ve recently read, Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers. Written by Professor Emeritus from Harvard, Gerald Zaltman and his son Lindsay, it is an exploration of what they have identified as the seven deep metaphors that influence what we think, hear, say and do. What do visuals have to do [...] Click to continue reading »