In late October we started looking at how we create content for social media. Making a list of all the places we were posting was a wake up call. It was taking a huge amount of effort, and the conversation was scattered all over the place. As our product offers have grown we thought it [...] Click to continue reading »
Using visuals to understand your audience
How visuals give clues that can inform your marketing and content Tom Crawford from VizThink recently invited me to facilitate part of his pre-conference session, Visualization for Learning: Approaches, Tools, and Applications to Improve Effectiveness, at the Brandon Hall Innovations in Learning conference. We asked each person to select photos in response to the question, [...] Click to continue reading »